Welcome! I'm Cata Modorcea.

I love promoting efficient ways of working. Over the years, I've worked and collaborated with independent talent and agencies from all over the world to deliver on marketing objectives with effective use of resources. This blog is dedicated to some of the professional topics I value most.
Digital Behaviors: How and Why They Should Affect our Marketing Activities

Digital marketing is a constantly changing environment, but people and behaviours are not. Model the 1st after the 2nd.

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Tools for Cross-Platform Community Activation [Part 1]

This is Part One of a Two-Part article on using digital tools for community building & activation

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Two Must-Have Tools for Personal Branding

Webflow + Zapier together really give me everything I need to very quickly publish ...

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Automation in the Context of Marketing

Consider this thought experiment...

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Roxana Nasoi at TEDxTineretului: The Age of Digital Identity

Roxana's talk addresses the ways in which our data is used online and how this can affect us in more ways than we think

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Thoughts on Hosting Engaging Live Events

For people who love in-person networking (like myself), moving all events online probably wasn't fun. But there are ways

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How Not Taking Myself too Seriously Helps Me Stay Sane

If you’re ambitious, competitive, learn enough and do your fair share of work, chances are that you’re going to achieve

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Irina Nicoleta Scarlat at TEDxTineretului: Building a Career in Tech as a Woman

Irina Scarlat has come a long way since she first decided to pursue a career in tech. She has served as CMO for ...

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[Year in Review] Career reflections & lessons learned

A look at 2020 and 9 lessons it's taught me.

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